• Product Claims
• Performance
• Appeal
• Satisfaction
• Competitiveness

Assess a product or service:
Developing a new item? Need to know or document how your offering performs against the competition or benchmarks? CompareLab's Product Radar® system credibly renders the status and trajectory of products and services. Sometimes findings show a client's offering is inferior or below plan on key criteria - which may prompt specific design, materials, marketing or positioning revisions. However, if your offering betters the competition, the foundation of a marketing plan is in-hand.

Differentiate and promote:
In what ways is your offering preferred or superior? Independent research or testing can provide unbiased, expert data - invaluable for a host of marketing, promotional and/ or developmental purposes.

Test their claims:
Are your competition's claims justified? Can their claims of being the "longest lasting", "easiest" or "most effective" be independently verified? Test it...

If results favor your product or service, tell the world. If they do not, then use the intelligence gained as a developmental guide for improving your offering's appeal and competitive stance

CompareLab's proprietary processes ensure reliable findings, and their affordability will surprise you. Contact CompareLab for a quick and concrete proposal or quote. CompareLab has the resources and the experience to complete your project - on time, within budget, and to your complete satisfaction.